Cumbre de directivos Telefónica

2012
CHALLENGE

The company required a space where to host the Summit meeting of Telefónica directives. This Spanish communication company had demanded a structure where to perform a gala dinner, which took place in Madrid.

PROJECT

For this occasion, two Arco models were assembled. One Arco15 used as a Hall and the main dinner area, and Arco 20m used as a cocktail area as well as a branding zone where some commercial activities took place. Two additional structures were required, one of them as a supplementary area for catering, and another one to locate toilets.
In total, 2200 m2 of structures were built over a platform to level off the ground achieving the uniformity in the area.

OUTCOME

We were able to capture and reflect the identity of Telefónica with this personalised structure, in contrast to a standard location and perform a place where members of the company felt comfy and unique.
In total, 2200 m2 of structures were built over a platform to level off the ground achieving standardisation of the area.