| Spain |
Red Bull as official sponsor of the Jerez Grand Prix 2017 sought to create a unique, exclusive and identifying space for the brand image in an original and unusual location to place an area of VIP guests that would have access to 700 people through a contest performed by them previously.
Following the guidelines set by the agency BLABLA, promoter of the project, we developed a totally integrated space in one of the best locations on the circuit to live the competition very closely. The project was based on a 20×10 double-storey structure with an outdoor terrace installed on an integrated platform on one of the curves of the circuit. The structure and the exterior terrace was completely customized and adapted with the brand branding.
A totally identifying space for the brand which created expectation to all the spectators of the championship for its location, design and creativity.
The burladero as well dominated this space originated a great brand impact within the championship.