The company required a space where to host the Summit meeting of Telefónica directives. This Spanish communication company had demanded a structure where to perform a gala dinner, which took place in Madrid.
For this occasion, two Arco models were assembled. One Arco15 used as a Hall and the main dinner area, and Arco 20m used as a cocktail area as well as a branding zone where some commercial activities took place. Two additional structures were required, one of them as a supplementary area for catering, and another one to locate toilets.
In total, 2200 m2 of structures were built over a platform to level off the ground achieving the uniformity in the area.
We were able to capture and reflect the identity of Telefónica with this personalised structure, in contrast to a standard location and perform a place where members of the company felt comfy and unique.
In total, 2200 m2 of structures were built over a platform to level off the ground achieving standardisation of the area.