Lamborghini World Finals Jerez Misano (Two-editions)
Both in the edition of Jerez and the one that took place in Misano a couple of years later, AMG was chosen as a partner of temporary installations to develop a hospitality project with meticulous details to host one of the most important days Lamborghini produces every season.
AMG needed to develop a space of approximately 2,500m2. Inside it would have different fully equipped and conditioned areas to provide a first-class service.
One of the keys to this project was the details and finishes and the synergies between the different spaces to be built.
Taking into account the client’s requests, we developed a project based on the creation of a space on the terrace of the Jerez circuit pit building. By installing 2,500m2 of our Arco model for the location of VIP hospitality areas and other additional structures in the paddock area as additional services (offices, accreditation/storage centres, etc.).
In the edition in Misano, on the other hand, the concept was different since we integrated an interior terrace that was collected by more than 2000m2 of our ARCO model.
In both projects, the integration of the brand and its actions were collected in a fully equipped space in the best locations of both circuits.
These spaces were produced and developed to optimise spaces and first-class finishes.