Sevilla Football Club Brand Activation
As a partner of Sevilla FC team, we do always develop some of their brand activation in the city. Every Christmas time Sevilla FC undertake an event in which all young children are invited to spend time with Santa in all branded structure in front of the stadium.
On this occasion, they require such eye-catching personalisation that one couldn’t resist getting in.
In order to make of this structure a magical place for the youngest and at the same time a joyful place for fans, we decide to make innovative personalisation by installing a printed PVC cover following the colours of the team and Christmas theme.
During the events days, a high number of visitors visited the place resulting in a high media impact for the brand and the engagements of the fans.