Just like people, the corporate identity of companies must go hand in hand with the evolution of the organization to represent its changes and personality. AMG has 27 years of history in which we have learned, evolved and improved our work systems and services provided. In the same way, our logo has evolved, adapting to the changes in the company to always maintain an innovative corporate identity that identifies us with our work.

For this reason, we thought it was time to give our image a new look, an image that presents the transparency of our work to the client and that we always try to simplify the client’s work within the project as much as possible, so that we as an entity take care of everything, starting from the design of the strategy to its execution, thus offering a turnkey service.

Our new identity had to have simple lines but at the same time a lot of firmness, always making a small nod to our slogan “Covering great events” with the arches that represent us. AMG defines itself as an innovative company that goes beyond being mere providers of services and structures, we are partners of our clients, we accompany them from the beginning creating a concept until the development of the same.

AMG has 27 years of history during which it has had the opportunity to collaborate in a multitude of events, especially sporting ones such as MotoGP™. That is why we wanted to make a compilation of the most significant projects as official suppliers of the VIP Village hospitality area in all European races since 1992. The change and improvement of this space over the years is palpable and this is due to the continuous search for improvements and innovation on our part.